Presented by: Bryan Rutberg

As an HR professional you help others build their skills and improve their value, you identify talent to grow your organization, you advise colleagues seeking to advance their careers, and so much more. But what about you? Do you have a clear value proposition for YOU, your role, and the HR function? Are you as good to yourself as you are to your company and your business partners?

In a fun, fast-paced hour, business communications expert Bryan Rutberg will share his keynote, Do Your Customers ❤ You Enough?, including exercises to get your business partners to think of HR in a whole new way. A clear and provocative approach to personal branding for the HR professional starts with the right mindset and reinforces your value with the right business language. Whether you are a department of one or part of a multi-billion dollar organization, you’ll appreciate a new perspective on your work and a refreshing new way to talk about it.

CBSHRM  members and visitors who join the April meeting will leave with a draft personal branding statement and a plan to promote their work and themselves using internal and external channels. Learning-by-doing, you will  develop skills to help others write their own clear value statements and see their work through an audience-focused, benefit-led perspective. All attendees will be invited to a complimentary one-to-one follow-up with a member of the 3C team to polish their personal statement or address specific individual issues.

About our presenter: 

Bryan Rutberg and his company, 3C—The Customer Connection Company, work with companies to improve profit and customer satisfaction by building great customer connections. With clear, crisp communications and innovative customer connection programs, 3C drives higher customer value, decreases churn, and increases referrals. The same principles get used to build more productive relationships with employees, partners, investors, donors, and volunteers. Bryan built productive, successful customer and partner relationships across a 20-year corporate career at HP, McKinsey & Company, and Microsoft, including running Microsoft’s renowned Executive Briefing Center and serving as executive speechwriter for Microsoft’s head of global customer support. Independent since 2011 and running 3C since 2015, Bryan is now a keynote speaker, trainer, consultant, and coach.

COST: $25 Members | $35 Guests

This program has been submitted to the HR Certification Institute for review.
Columbia Basin SHRM is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®. This program is pending approval for 1 PDC(s) for the SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

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